What Actually Happened to the NELK Boys in 2025 (It’s Not What Reddit Thinks)
Half the takes online are recycled from 2022. The real story is quieter, richer, and almost entirely about seltzer.
Part of: Internet Drama, Explained
Half the NELK chatter online is still being recycled from 2022. The real 2025 story is quieter, richer, and almost entirely about a seltzer brand most people forgot they own.
First: the channel itself. Upload cadence is down roughly 40% year-over-year, but average view counts per upload are up. They’re posting less and getting more for it.
Happy Dad continues to be the real story. The seltzer brand crossed major US distribution milestones this year and quietly entered three Canadian provinces. Most of the “NELK is over” takes ignore the fact that the business has never been bigger.
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Kyle Forgeard’s podcast pivot has been the soft-launch nobody noticed. The format is calmer, longer, and pulling guests the original prank channel could never have booked.
SteveWillDoIt parted ways with the group in a way that was either amicable or not, depending on which clip you watched. The follow-up content from both sides has been polite, which is its own kind of answer.
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And the Canadian angle: despite being founded in Montreal, the brand’s on-camera presence in Canada is now almost zero. The reasons are tax-shaped, not personal.
If you’re looking for the “what happened to NELK” answer in one line: they got older, got richer, and got quieter. The drama moved on. They didn’t.
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Sources
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Original editorial. Written by The Daily Stash Editors. See our editorial policy.